Work

Imagoria

Context: own product, under Toyfoo · Period: 2026 · My role: everything: concept, product design and development

The question

This app grew out of specXcraft, where futures were not only made of words: we made them together, so they could be experienced. The question that stayed with me afterwards: how do you train imagination over the long run, with exercises and sessions that feed personal growth and change rather than being a one-off experience?

And can a single designer, with AI as an accelerator, take a fully fledged app from concept to App Store today without compromising on care?

What I made

Imagoria (imagoria.app) is a contemplative app for iOS and Android that uses short, repeated moments to make room for your dreams and goals, and to help you deepen them. Whether that eventually leads to a clear sense of purpose depends on a good deal more than an app. The app is an exercise in restrained design: no accounts, no subscription, and no AI reading, analysing or completing your dreams and goals. Imagination stays something inward here, something allowed to grow, rather than something steered or prompted from outside. The product design went through more than thirteen prototypes before the final design settled. I built the app natively, in Swift for iOS and Kotlin for Android, with AI-assisted tooling in a professional pipeline (Xcode Cloud, App Store compliance).

What came of it

The app is in beta and publicly downloadable via imagoria.app. For clients, this project is above all a proof piece: it shows how I design and build apps today, how AI accelerates the process without dictating the quality, and which design values I bring.